Privacy Policy

Last updated: March 23, 2026

This Privacy Policy explains how Sunshine Letters Co. (the "Site") gathers, uses, and shares your personal information when you visit or make a purchase.

Personal data we collect

We automatically gather certain information about your device when you visit the Site. This information includes the web browser you are using, your IP address, the time zone you are in, and some of the cookies you have placed on your device. In addition, we track information on the specific web pages or goods you visit, the websites or search phrases that led you to the site, and your interactions with the site as you navigate it. We term this data that is automatically gathered "Device Information."

The following technologies are used by us to gather Device Information:

• Cookies are small data files that are stored on your computer or device and frequently contain a unique, anonymous identification. Go to allaboutcookies.org for further details about cookies, including how to disable them.
• Log files gather information such as your IP address, browser type, ISP, referring/exit pages, and date/time stamps in addition to tracking actions made on the site.
• Web beacons, tags, and pixels are electronic data utilized to track how you navigate the website.

We also get certain information from you when you try to make a purchase through the Site, such as your name, shipping address, billing address, and payment details (phone number, email address, and credit card numbers). This data is what we call "Order Information."

In this privacy policy, we refer to both Device Information and Order Information as "Personal Information."

How we use your personal data

We use the Order Information that we collect to complete any transactions placed through the Site (processing your payment information, setting up delivery, and sending you bills and/or order confirmations). In addition, we use this Order Information to:

• Communicate with you
• Screen our orders for fraud or other risks
• Send you advertisements or information about our goods and services in accordance with your preferences

We use the Device Information we collect to help us screen for fraud and potential risk (specifically, your IP address), and more generally to enhance and optimize our site (by producing analytics about how users navigate and interact with the site, and to evaluate the effectiveness of our marketing and advertising campaigns).

Sharing your personal data

To assist us in using your personal information as described above, we share it with outside parties. For instance, Shopify powers our online store. See Shopify's privacy policy to learn more about how Shopify uses your Personal Information.

We also use Google Analytics to better understand how our users interact with the Site. You can learn more about how Google handles your Personal Information by visiting Google's privacy page. You can opt out of Google Analytics at tools.google.com/dlpage/gaoptout.

We may also disclose your personal information to defend our rights or in response to a subpoena, search warrant, or other legitimate request for information that we receive, or in order to comply with applicable laws and regulations.

Text marketing and notifications

By providing your phone number during the checkout process, starting a purchase, or subscribing using a keyword, you consent to receiving text notifications from us about your order, including reminders about abandoned carts, as well as text marketing offers. There won't be more than 3 text messages every month. You understand that permission isn't needed to make a purchase.

You can reply STOP to any mobile message we send you or use the unsubscribe link in any of our communications to stop receiving text marketing messages and notifications. You acknowledge and consent that using different terms or making different requests will not be taken into consideration as a legitimate way to opt out. Message and data rates may apply.

Text HELP to the number from which you received the messages if you have any questions.

Targeted advertising

We use your Personal Information as described above to send you marketing materials or targeted ads that we think would be of interest to you. Visit the Network Advertising Initiative's educational page for additional details on how targeted advertising works.

You can opt out of targeted advertising through the following links:

• Google
• Facebook
• Bing

You can also opt out through the Digital Advertising Alliance's opt-out portal.

Do not track

Please be aware that when we receive a Do Not Track signal from your browser, we do not change the data collection and usage policies on our site.

Your rights

If you live in Europe, you have the right to see what personal data we have about you and to request that it be updated, changed, or removed. To exercise this right, please contact us using the details provided below.

If you live in Europe, please be aware that we are processing your information to carry out any contracts we may have with you (such as those arising from orders you place on the Site) or to further our previously stated legitimate business interests. Please be aware that your information will also be transferred to countries outside of Europe, such as the United States and Canada.

Data retention

We will keep your Order Information for our records after you place an order on the Site, unless and until you request that we remove it.

Changes to this policy

This privacy policy may be updated periodically for operational, legal, or regulatory purposes, or to reflect modifications to our practices.

Minors

Users under the age of eighteen are not permitted to use this site.

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